Although it’s not accurate to assume that all bachelorette parties involve heavy drinking and questionable behaviors, for the sake of this article, we will assume that anyone visiting an adult store for their party goods wants to level up on some serious debauchery and fun! So, let’s go! 

Start the evening with a fun game! Pin the Pistol on the Cowboy $14.99

Bachelorette season is an exciting time of year for adult stores and can be an incredibly lucrative opportunity for the well-prepared and properly stocked store. As we all know, a bachelorette party allows the bride-to-be and her friends to let loose and have fun before the wedding day. It’s a time to make the bride feel special, to stand out in the crowd, and celebrate before tying the knot!

Glitterati Bride Straw is a great way to make the Bride feel Special!  $6.99

It’s also a time when playful, impulsive, and occasionally mild to severely intoxicated customers are ready to drop some serious cash quickly. 

A well-stocked bachelorette section is essential year-round, and peak wedding season varies slightly yearly. The consensus around when the bachelorette party should fall is one to four months before the nuptials, with the sweet spot around two months prior. Still, summer and early fall are typically the most popular times to get married. Spring is the typical launch of bachelorette season when swarms of excited partygoers flood into retail locations, sparing no expense for the perfect grab-and-go decorations, games, favors, wearables, and gifts. With inhibitions checked at the doorway, customers seek playful decorations like penis (or boob) -shaped balloons or glitzy diamond rings, fun games to entertain and engage, bold accessories, and flashy wearables to up the ante for a wild night or weekend of fun.

Remember the prizes! These cute little novelty vibes make great prizes and gifts. Sweet Treat Massager $15.99

With this uptick in clientele during bachelorette season, your store will likely draw a new customer who may or may not have ever stepped foot in an adult store. For this reason, It’s essential to create a welcoming and inclusive environment for all customers, regardless of their experience with adult products or personal preferences. In addition to stocking up on bachelorette party essentials, consider offering educational resources or guidance on products that customers may be interested in trying. Stores can use the opportunity to suggest higher price points for items such as vibes, toys, and props as prizes and gifts for games and the hostess. Having knowledgeable and approachable staff to make suggestions can help to build trust and establish a loyal customer base.

While customizable sashes and accessories have surged on platforms such as Etsy, retailers have experienced a spike in sales of classic bachelorette party goods that are quick, easy, and disposable. These grab-and-go items are ideal for destination parties and shot-gun weddings and can be easily incorporated into any personalized items purchased online. 

Draw attention to your group when out on the town with the Super Fun Penis Shot Glass, $5.99

In preparation for the bachelorette season, there are certain items that you should have on hand. From colorful decorations to festive party favors, games, sashes, and bold tiaras, this list outlines every store’s essentials for the bachelorette season. Whether you’re a small boutique or a larger chain store, these items will help ensure your customers have everything they need to succeed in their bachelorette party.

  1. Decorations: Stock up on bachelorette party decorations like on-trend balloons, banners, curtains, pinatas, and streamers to help set the mood for the party. 
  2. Party favors and candy: Consider carrying a variety of bachelorette party favors like bachelorette shot glasses, sashes, whistles, confetti poppers, balloons, gift bags, and other fun and festive accessories to draw attention to the bride. Candy penis necklaces and solitaire penis shape ring pops reminiscent of the ones in childhood are classic and fun. A delicious and suggestive penis or boob-shaped lollipop is fun and flirty to lick while in the club.
  3. Games, activities, and prizes: Offer a selection of bachelorette party games and activities to keep guests entertained. You should consider including scavenger hunts, trivia games, drinking, and dare games. Fun prizes to keep the competition lively are essential to a festive party. With a grand prize of a top-of-the-line vibrator or bondage kit, the

    Lick, suck and tease with these suggestive lollipops. 5 different cocktail-inspired flavors Strawberry Daiquiri Cocktail Sucker $5.99

    competition for high-end risque prizes will bring an added edge and up the ante for fun and excitement.  

  4. Tableware: Stock up on bachelorette party tableware like plates, cups, and napkins that feature fun and festive risque designs. Disposable and transportable wares are ideal for poolside fun, hitting the strip, or taking on the road. Bring a metallic sharpie pen to personalize on the fly. 

Bachelorette season is an exciting time for adult stores and an ideal opportunity to create and establish a relationship with a new customer base that is enthusiastic and excited to spend serious cash, play, learn, and explore! A small but comprehensive section of bachelorette products can lead to a long-term loyal customer relationship.  The key is to have fun, make thoughtful suggestions outside the bachelorette section, and be engaging and knowledgeable about the products, creating a long-term customer relationship.